TTCU Core Conversion:
MEMBERSHIP COMMUNICATION PACKAGE
Core Processing Software for The Tennessee Credit Union hadn’t been upgraded since 1980. The Credit Union was upgrading and the Marketing Department was tasked with all membership communication and visual aids to cater to both existing audiences as well as the growing younger demographic.
Our Marketing Department managed all Member Communication for all 25,500 members. This included all assets of digital and print media including:
Conversion & Brand Awareness: Social Media management, E-Blasts, Mass Direct Mailings, Online Account Alerts, and Statement Alerts.
Conversion Implementation: Updates on Software including Newsletters, E-Blast, Social Media Updates, Active Website Feed, In-App Marketing.
Damage Control: Social Media commentary/criticisms, upkeeping online ratings, Website Alerts, Social Media Alerts, and In-App Marketing Messages.
Vendor Management: TTCU partnered with Murphy & Company to create a Benefits and Features Booklet, Online Banking and Mobile Banking eGuides, and Educational and Promotional videos based around TTCU Branding and the Core Upgrade. All collateral was approved and curated by the department.
We reached an audience of 25,500 members via mass mailing, an average of 1,900 of our members per posting on Facebook, reached 12,000 members via e-Blast, and 9,000 via In-App Online Banking Marketing. This was a 8 month project from planning to implementation.
Along with Member Communication, Marketing was tasked with additional design work related to the conversion including recreating:
Debit and Credit Cards
Online and Mobile Banking format, layout, app branding, user experience modules, and reestablishing new brand identity
How-To's, Guides, and FAQs
Website Landing Pages
In-Branch Screen Displays